A UK team obsessed with accountable growth.
Founded in 2016 and led by performance marketers with more than 20 years of industry experience, Media Flip helps regulated and consumer-facing brands acquire customers through lead generation, affiliate and permission-based email — with commercials aligned to results.
Trusted by brands to deliver compliant customer acquisition since 2016
Established 2016
Trusted by brands since 2016
20+ Years Industry Experience
Lead generation and email marketing expertise
UK-Based Team
Experienced UK lead generation specialists
Dedicated Account Management
Direct access to experienced operators
Performance-Based Commercials
Aligned with client success
GDPR & PECR Compliant Processes
Compliance-first approach
Dedicated Compliance Oversight
Robust governance and controls
Established 2016
Trusted by brands since 2016
20+ Years Industry Experience
Lead generation and email marketing expertise
UK-Based Team
Experienced UK lead generation specialists
Dedicated Account Management
Direct access to experienced operators
Performance-Based Commercials
Aligned with client success
GDPR & PECR Compliant Processes
Compliance-first approach
Dedicated Compliance Oversight
Robust governance and controls
20+
Years of industry experience
2016
Founded in the UK, senior-led from day one
Pay-for-performance
Commercial model aligned to client outcomes
Our story
Founded in 2016 on a simple belief.
Media Flip was founded in 2016 around a simple belief: growth should be accountable, compliant and transparent. Too much of the industry still measured success by impressions, clicks and activity rather than genuine customer acquisition. Media Flip was built to focus on measurable commercial outcomes instead.
Led by experienced performance marketers with more than 20 years of industry experience running lead generation, affiliate and email acquisition programmes for UK brands — including in regulated sectors where the margin for error is small.
From day one, we made deliberate choices: focus on outcomes rather than activity, embed compliance into every programme, work with a carefully managed partner network, and stay senior-led so clients always deal with the people actually running their campaigns.
A decade on, those principles still shape the way we work. We value long-term partnerships over short-term volume, and we'd rather grow one client account sustainably than chase ten that won't last.
Our journey
A decade of growth delivery.
2016
Media Flip Founded
Launched with a senior-led model and a focus on results over activity.
2018
Built Our UK Publisher Network
Built a curated UK publisher network across consumer verticals.
2020
Expansion Across Regulated Markets
Expanded compliant acquisition programmes across regulated UK sectors including finance, insurance and utilities.
2023
Expanded Email Acquisition Programmes
Expanded permission-based email programmes with embedded PECR compliance.
2026
Celebrating 10 Years of Customer Acquisition
Ten years of proven results for UK brands in regulated and consumer sectors.
Senior operators, not account managers
A hands-on team focused on outcomes.
Media Flip is intentionally structured as a senior-led business. Our clients work directly with experienced performance marketing specialists who have spent years managing acquisition campaigns, affiliate programmes and email operations.
We stay close to strategy, delivery and optimisation because results come from execution, not layers of management — and from people who genuinely understand the markets, regulations and commercial pressures our clients operate in.
Why clients choose Media Flip
Trusted for what we deliver, and how we deliver it.
Senior-led delivery
Clients work directly with experienced operators — never handed off to junior account managers.
Performance-based commercials
We're paid on the customers we deliver, not impressions or clicks. Our incentives match yours.
Compliance-first processes
GDPR, PECR and sector regulations are embedded from planning through to delivery.
Transparent reporting
Clear, real-time visibility of volume, quality and cost per outcome — no black boxes.
Long-term partnerships
We measure success by client retention and account growth, not one-off campaigns.
Independent recommendations
No holding-company agenda — we recommend the channels and partners that fit your goals.
Sectors we work with
Experience across regulated and consumer markets.
We've delivered acquisition programmes across some of the UK's most competitive and tightly regulated industries.
How we work
A clear, repeatable process.
Discover
We understand your product, audience, allowable cost and internal sales process.
Design
We map the right channel mix, creative approach and compliance framework.
Deliver
Campaigns go live with full tracking, validation and real-time reporting.
Optimise
Weekly reviews, quality control and continuous improvement to hit your targets.
What we do
Performance marketing, run by operators.
Media Flip designs, operates and optimises acquisition programmes for brands that need reliable, scalable growth — not vanity metrics.
We run three core channels: lead generation, delivering high-intent, consented prospects straight to your CRM; affiliate marketing, managing a curated UK publisher network on a pay-for-performance basis; and email marketing, building consent-led campaigns that land in inboxes and drive trackable response.
Every programme is priced around the customers you acquire, not the impressions you buy. Our incentives are aligned with yours from day one.
We are independent by design, allowing us to recommend the channels and partners that best fit your objectives rather than those that suit a holding company or media owner.
Ready to scale customer acquisition?
Tell us what you're trying to achieve and we'll recommend the channels, approach and commercial model most likely to deliver results.
Every recommendation starts with understanding your objectives—not selling you a predefined package.
Request an Acquisition PlanNo obligation. No hard sell. Just practical acquisition advice from experienced performance marketers.